Likes, clicks & impressions can tell you what happened, but they don't tell the whole story. Andrew Schulkind explains why marketers need to connect process metrics to business metrics to understand whether their content is actually performing. Don’t miss this #B2BInfluencePodcast: zurl.co/y3Uf7

What happens after you collect all that audience data? I enjoyed this conversation with Andrew Schulkind of Andigo New Media about turning data into relevant content, using AI thoughtfully and measuring what actually influences buyers. #B2BInfluencePodcast
Blog zurl.co/YYGTF
Podcast zurl.co/oTPM1

AI doesn't have to write your content to be useful. Andrew Schulkind shares how he uses AI as an editorial partner to catch repetition, challenge ideas and strengthen his own writing. Catch the full #B2BInfluencePodcast convo here: zurl.co/Y0Or5

I really enjoyed my conversation with Eli Igra Serfaty last week. One of the biggest takeaways? Visibility is only part of the equation. What matters is what happens because people see you: trust, conversations, consideration & ultimately, business opportunities. zurl.co/vmXNv #B2BInfluencePodcast

Data only becomes valuable when you use it to create something relevant. Thank you, Andrew Schulkind of Andigo New Media, for explaining why marketers need to understand what prospects care about and let those insights shape the content they receive on the #B2BInfluencePodcast: zurl.co/sClJ3

More engagement doesn't always mean more value. Eli Igra Serfaty explains how automated and artificial engagement can create impressive numbers while damaging trust and reaching people who aren't your buyers. Thanks again, El, for joining! Full #B2BInfluencePodcast convo here: zurl.co/BUIaA

I really enjoyed my conversation with Eli Igra Serfaty, co-founder of MAIA Digital, on how LinkedIn is becoming a true B2B growth engine. Thank you, Eli, for sharing your insights!
Read the blog: zurl.co/lSlSi
Listen to the full #B2BInfluencePodcast: zurl.co/MPJJY

Likes and impressions only tell part of the story. Eli Igra Serfaty explains why profile views, pipeline, revenue and other signals can reveal much more about the real impact of LinkedIn. Catch the full #B2BInfluencePodcast convo here: zurl.co/DRPWL

LinkedIn is becoming more than a place to build relationships. On the latest #B2BInfluencePodcast, Eli Igra Serfaty explains how LinkedIn content can influence how brands show up in AI search & LLMs. A fascinating look at the connection between executive visibility and AI visibility. zurl.co/UAgKc

AI is changing every aspect of marketing—and Peter Pinfold sees AI and AR working hand in hand to create a powerful new kind of immersive experience. On this week’s #B2BInfluencePodcast, we explore what that could mean for the future of advertising. Watch the full episode: zurl.co/0ifS7

What will AR, AI and immersive media mean for marketers? I recently explored that question with Peter Pinfold, CEO of Darabase, on the #B2BInfluencePodcast. Thank you, Peter, for the fascinating conversation!
Read the blog: zurl.co/APzil
Listen to the full episode: zurl.co/jUgeH

What happens to programmatic advertising when ads can exist in physical locations through AR? Peter Pinfold explains how augmented reality adds a powerful new data point: location—and the ability to know what a consumer is doing in real time. Watch the #B2BInfluencePodcast episode: zurl.co/dPowG

On this week’s #B2BInfluencePodcast, Peter Pinfold, CEO of Darabase, shares why marketers need to start learning about emerging media before it becomes mainstream. His message: learn now to lead later. Watch the full episode to hear where AR is headed: zurl.co/JIpzn

On this week’s #B2BInfluencePodcast, Peter Pinfold, CEO of Darabase, shares why marketers need to start learning about emerging media before it becomes mainstream. His message: learn now to lead later. Watch the full episode to hear where AR is headed: zurl.co/7V0rG

AI can help marketers save time and unlock new possibilities, but relationships still matter. Stephanie Grober shares why the human element of communication, trust and client relationships will remain essential. Don’t miss the full convo: zurl.co/zjsUi #B2BInfluencePodcast

How can professional services firms build trust, stay visible and adapt to AI-driven discovery? Many thanks to Stephanie Grober, of Horowitz Agency, for joining me on the #B2BInfluencePodcast to discuss these hot topics.
Full convo:zurl.co/HyvvA
Read the Blog for 5 key takeaways: zurl.co/GtgHo

Data can tell you what happened, but understanding why a client chose you takes another layer of insight. Stephanie Grober shares why tracking referral sources and connecting the dots across marketing touchpoints is so important on the latest #B2BInfluencePodcast episode: zurl.co/aIRo1

AI is changing how people discover businesses, and PR has a growing role to play. Thank you to Stephanie Grober for joining me on the #B2BInfluencePodcast to share insights on AI, PR and discoverability. Catch the full episode: zurl.co/1kb0i

Made-for-advertising (MFA) sites can drain ad budgets with zero real ROI. From AI content to fake impressions, Dr. Augustine Fou breaks down why MFA deserves a closer look. Final Fraud Files recap: zurl.co/NoefK #AdFraud #B2BInfluencePodcast

Is your marketing attribution lying to you? Dr. Augustine Fou breaks down view-through conversions and why marketers must question who really gets credit for a sale. Revisit this Fraud Files takeaway: zurl.co/ELAoe #AdFraud #B2BInfluencePodcast