I don't think we recognize non-tech skills enough. We focus on certs and product knowledge, but not on how to be more effective in talking to customers or other trades. I don't really see much sales training in AV beyond reviewing spec sheets. #avintheam #avtweeps

Everything around support. We're still so immature with managed services, that you don't have to move very fast. #avintheam #avtweeps

Really depends on the role. Education outside of AV feels more meaningful today than ever. As you grow into a discipline, get into what makes it specialized. Learn ITIL, he a PMP, etc. #avintheam #avtweeps

Experience absolutely does if you're looking outside entry level roles. The job market is competitive.. Not that there are not av lot of jobs, but there a lot of bad jobs in AV. #avintheam #avtweeps

Bit of both? I think understanding the pressures your customers have might be more important. Tech has became cheap, but what it does and how you support it varies greatly. #avintheam #avtweeps

Q5 What skills do you think have the longest shelf life in our industry? Which skills are undervalued in our industry, and what’s one skill you developed 10+ years ago that is still making you valuable today? #AVintheAm #AVtweeps

Q4 When technical skills become less central to your role, what becomes your competitive advantage? Are we doing enough as an industry to recognize the value of people who connect technology, business, and people? #AVinTheAM #AVtweeps

Q3 How should experienced professionals demonstrate that they’re still evolving rather than simply relying on their past accomplishments? Can someone remain highly relevant in AV without being the person who knows the latest technology? #AVintheAm #AVtweeps

Q2 What matters more today: what you’ve done, what you know, or what you can learn next? Does experience still carry the same weight it once did when employers evaluate candidates? #AVinTheAm #AVtweeps

Q1 What does “staying relevant” actually mean in today’s AV industry? Is staying relevant more about keeping up with technology, or understanding how the industry is changing? #AVintheAm #AVtweeps

Today's #AVinTheAm topic: "Relevance 2026"

Shoveling out all the spam every morning that Microsoft misses. #avintheam

Nah, we all know having a million things to do might be good for your exposure or you're a helpful person in the industry, but it rarely means more money. #avintheam

Quoting. Mfg need to calm down with part numbers, scopes and contracts don't need 50 pages of marketing fluff. Keep it short and readable. #avintheam

Q5 We have all been asked to do more with less at some point. So, if you could eliminate ONE thing from your workday tomorrow that could save your time/cost, what would it be? #AVinTheAM #AVtweeps

Q4 Is “busy” still being mistaken for “successful” in business? #AVinTheAM #AVtweeps

Q3 In the Hustle culture era... How do you decide what deserves your time and what can simply wait? #AVinTheAM #AVtweeps

Q2 Are we actually becoming more productive, or are we just getting better at doing more things at once? #AVinTheAM #Avtweeps

Q1 What’s one business process you think has become unnecessarily complicated? #AVinTheAm #AVtweeps

Before kicking off #AVintheAM, I’d like to take a minute to say THANK YOU. I’m incredibly honored to be a finalist for the #rAVePubs 2026 Reader’s Choice Award for AV Person of the Year. There are some amazing people on the ballot; I’m genuinely grateful to be included. #AVtweeps