@avidtechnology.bsky.social"We want AI that speeds up creative workflows, but safely." That's the common theme we're hearing at IBC this year.
▶️ avid.com/ibc
#avid #ibc2026 #ibcshow #newsproduction #postproduction #technology #avidcontentcore #broadcast #agenticai #avidassist #readytoedit
@avidtechnology.bsky.socialMost AI in media production is working blind. It sees a file, but it doesn't know who worked on it or who approved it. Avid Assist does. Which is why it can actually do agentic work.
▶️ avid.com/ibc
#avidassist #agenticai #ai #avidcontentcore #newsroom #newsproduction #avid #ibc2026 #ibcshow