FYI: Overwolf maps media-brief audiences across 5,000 video games #Gaming #VideoGames #DigitalMarketing #AdTech #AudienceInsights

FYI: Overwolf maps media-brief audiences across 5,000 video games #Gaming #VideoGames #DigitalMarketing #AdTech #AudienceInsights
FYI: Overwolf maps media-brief audiences across 5,000 video games #Gaming #VideoGames #DigitalMarketing #AdTech #AudienceInsights
ICYMI: NumberEight finds IP targeting misreads Fashion Battle audience by 31 points #DigitalMarketing #IPTargeting #AudienceInsights #FashionMarketing #DataDriven
ICYMI: NumberEight finds IP targeting misreads Fashion Battle audience by 31 points #DigitalMarketing #IPTargeting #AudienceInsights #FashionMarketing #DataDriven
30 Days, Then Decide
Any posting experiment needs a full month before the numbers mean anything. Changing tactics every week guarantees you learn nothing from either one.
ICYMI: Explaining market media study #MarketResearch #MediaStudy #ConsumerBehavior #MarketingStrategy #AudienceInsights
ICYMI: Explaining market media study #MarketResearch #MediaStudy #ConsumerBehavior #MarketingStrategy #AudienceInsights
Explaining market media study #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior
Explaining market media study #MarketResearch #MediaPlanning #AudienceInsights #DigitalMarketing #ConsumerBehavior
Your Analytics Beat My Advice
Anything you read in this feed is a hypothesis, including mine. Your own top ten posts are actual data about your actual audience. Read those first.
Ask Before You Advise
“What's the hardest part of this for you?” earns replies that tell you exactly which post to write next. Your audience will do your planning for free.
Timing Is a Variable, Not a Rule
“Best time to post” advice is someone else's audience. Post the same content at different hours for a month and read your own numbers instead.
The Weekly Audit
Every Sunday, open your top three and bottom three posts of the week. Ten minutes of that beats any general advice about what works, including this post.