“We really did look at 100, 200-plus names.”

Kacey Covino takes SDH inside the process of building Atlanta City FC’s identity — from hundreds of possible names to the phoenix, hidden “A,” dogwood and the final crest.

Full interview on YouTube.

#AtlantaCityFC #NWSL

“When you look at the mark, I don’t think there’s any one ‘I did that’ moment for anyone. It’s a ‘we did that’ moment.”

Larry Luk and Tucker Brooks take us inside the collaborative process that created Atlanta City FC’s new identity.

Watch: youtu.be/hK4hTZK0yvQ

#AtlantaCityFC #NWSL

“How are women dressing today, and how do we ensure that our merch is a reflection of those moments?”

Kiana Miree joins Madison Crews to talk #ATLCTY merch, Atlanta fashion culture, the WNBA’s influence, and putting the female fan first.

#AtlantaCityFC #NWSL

“It has to be meaningful. It has to be impactful and purposeful.”

Deandra Duggans on what women’s sports fans are looking for and the challenge of building Atlanta City FC from the ground up.

Full interview: youtu.be/it94TEBA4Ls

#AtlantaCityFC #NWSL

Atlanta City FC
🔗 vipsofatlantasoccer.com/2026/09/28/a...

Atlanta City FC is here. The club unveiled its permanent identity ahead of its 2028 debut, centered on a phoenix, Georgia-inspired colors, and the shortened ATL CTY brand.
#AtlantaCityFC

So the #NWSL will now have two ACFC teams... Weird that it happened twice #AtlantaCityFC

[Reposting]

What Comes Next for Atlanta City FC
🔗 vipsofatlantasoccer.com/2026/08/02/n...

Atlanta has more preparation time than most recent NWSL expansion teams. The next 18 months will show how well it uses that advantage
#AtlantaCityFC

Not crazy on the name, but the color and crest go hard. #AtlantaCityFC #nwsl #woso

Atlanta City FC VP & Chief Business Officer Deandra Duggans joins SDH to talk about building the club from the ground up, bringing her WNBA experience to the NWSL, why Atlanta had to be at the center of the identity, and what the phoenix represents.

Watch: youtu.be/it94TEBA4Ls

#AtlantaCityFC #NWSL