The Intimacy Economy: Why Music Stars Are Going Small?

https://f.mtr.cool/fm7co3c40w

* #gbm
* #AntiMarketing
* #MusicMarketing
* #IntimacyEconomy

Kirkland, Costco's in-house brand, just quietly surpassed Nike in sales - without ever really trying to be a "brand" in the first place. It all started with a simple goal: offer amazing value to customers without breaking the bank.

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#KirklandBranding #AntiMarketing #Unbranding