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Animation on a dark background. A single white line runs left to right, then splits in two: a white line labeled “What you say” continues straight while a bronze line labeled “What people experience” curves slowly downward, the space between them filling with fine bronze hatching. Captions read: “Say and do start on the same line.” “They rarely part in a day.” “The gap never announces itself.” The closing frame reads “Watch the line.” above the lockup of The Veritas Continuum, Strategic Communications Advisory.