#PricingStrategy #BusinessGrowth #SalesTips #ValueSelling

* The BGB at the start of the post denotes that this post was first created for my series called Business Growth Bulletin. Want to get all the bulletins sent to your email directly? Check 👇🏻

Commodity pricing dominates the market when buyers only compare square footage. Shift your sales narrative to base preparation and warranty terms to escape the low-bid trap.

https://cxo.guru/concrete-masonry

#SmallBusiness #ValueSelling #ConcreteContractor #ConstructionBidding

We spent a full day in Da Nang, Vietnam running our SOCO Selling training with a team from a chemical manufacturing company. We worked through value selling and how to hold their ground on price.

Sell the outcome, not the number.

#SalesTraining #B2BSales #ValueSelling