What's a good free trial conversion rate? There's a ladder, not an answer.
Median trial-to-paid, 2026:
4 days or less: 25.5%
5 to 9 days: 37.4%
17 to 32 days: 42.5%
Compare to your band.

What's a good free trial conversion rate? There's a ladder, not an answer.
Median trial-to-paid, 2026:
4 days or less: 25.5%
5 to 9 days: 37.4%
17 to 32 days: 42.5%
Compare to your band.
Churn looks like a pricing problem.
It almost never is.
37% of cancellations come from not using the app — and even the ones blaming price mostly aren't.
RevenueCat 2026: trial-to-paid is 34.2% in North America, 15.2% in India + SE Asia. Same trial, over 2x the trial starts for the same subscribers.
One price everywhere for your Shipaton app? That is the gap.