43% of retail media buyers say they underuse in-store media, IAB finds #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy

43% of retail media buyers say they underuse in-store media, IAB finds #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy
43% of retail media buyers say they underuse in-store media, IAB finds #RetailMedia #InStoreAdvertising #MediaBuyers #DigitalMarketing #MarketingStrategy