Reading a GA4 collect request: 7 parameters worth knowing
What the page actually sent
@oddvx.com
@oddvx.comReading a GA4 collect request: 7 parameters worth knowing
What the page actually sent
@three-star-dave.mstdn.social.ap.brid.gyThere is a graduated, progressive #IncomeTax #measure on the ballot this #election in #Colorado, replacing a flat 4.4%, and it is remarkable that the top arguments being levied against this "bizarre/radical" measure are "It's unfair because $500K [the tipping point] isn't that much income," and […]
@oddvx.comChanged the cookie banner? Re-test your tags
Default, accept, reject: three states to check
@fedorovicius.bsky.socialYou probably already saw this in your feed today, but here's the video version.
Google Tag and GTM are being merged. I walk through what's changing, how to migrate, and which settings to check.
@mbr3coach.bsky.social
@oddvx.comWhy GTM and GA4 numbers don't match: 8 common causes
Check these before you call it broken
@oddvx.comMonthly GA4 and GTM client review checklist
Scope, configuration, events, anomalies, QA, follow-up
@oddvx.comIs your tag stack slowing the page? Measure it, don't guess
Core Web Vitals and per-tag load time
@oddvx.comMonthly GA4 reporting across many properties: same events, same dates, every time
Repeatable beats rebuilt
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
@oddvx.comFour spellings, four events: GA4 event names are case-sensitive
Fix the source, then tidy up going forward
@oddvx.comSame client, four GA4 properties, four definitions of 'Paid Social'
Custom channel groups: the order matters
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
@oddvx.comSpot the problem: one GA4 property, four form events
Answer tomorrow
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
@oddvx.comMonthly GA4 reporting across many properties: same events, same dates, every time
Repeatable beats rebuilt
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
@oddvx.comYour dataLayer spec is a contract. Test it like one
Event, parameters, types, owner, status
@oddvx.comTracking QA for a website release: what to check before and after
Bring evidence to the release conversation
@oddvx.comWhy is my GA4 custom dimension empty? A 5-step check
(not set), blanks and 'undefined' mean different things
@oddvx.comA GA4 key event dropped overnight. Investigate before you alert the client
Tracking problem, or a real change? Six checks
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
@oddvx.comTaking over a client's GTM? 8 questions to ask the previous agency
Ask before access is handed over
@oddvx.comGTM naming convention cheat sheet: tags, triggers and variables
Copy it, adapt it, then audit against it
@oddvx.comKey events vs conversions in GA4: what changed, and why agencies should care
Same brand, different properties, different lists
#GA4 #GoogleAnalytics #MarketingAnalytics #measure #analytics
