One new CMO redrew the org chart. Another rewrote what each role owns.
Before: "Content marketer." A title.
After: a named owner for organic pipeline, with the authority and budget to move it.
A title never misses a target. #MarketingLeadership

Better thinking. Better marketing. Better business.

Senior marketing leadership, clear commercial thinking and hands-on delivery.

That's The Marketing Fellow.

themarketingfellow.com?utm_source=x...

#TheMarketingFellow #Marketing #MarketingStrategy #MarketingLeadership #BusinessGrowth

AI needs ownership, not just access AI tools do not create an AI-ready marketing organisation.

#MarketingLeadership #AI #MarTech

We congratulate Preethika Sivaraj on her appointment as Deputy General Manager, Marketing, at Siemens Healthineers, Point of Care Diagnostics Division.
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#SiemensHealthineers #MarketingLeadership #BrandStrategy #CommercialExcellence #ExecutiveSearch #CorporateStalwarts

💼 A well-built business plan does more than forecast revenue.

It helps align marketing efforts, sharpen positioning and focus resources where they can have the greatest impact.

#MarketingLeadership #GrowthStrategy

Part-time hours. Full-time thinking. That's fractional. ⚡

#FractionalCMO #MarketingLeadership

Hiring leadership without full-time executive payroll: how fractional marketing directors compare to agencies and internal hires, plus five steps to engage one. https://smallbusiness.management/fractional-marketing-director/ #FractionalExecutive #MarketingLeadership #SmallBiz #CMO

15.3% of marketing budgets now go to AI Gartner reports that CMOs allocate 15.3% of marketing budgets to AI, while only 30% report mature AI readiness.

#MarketingLeadership #AI #CMO

💼 A well-built business plan does more than forecast revenue.

It helps align marketing efforts, sharpen positioning and focus resources where they can have the greatest impact.

#MarketingLeadership #GrowthStrategy

📢 Marketing event returns to Belfast after 220% attendance growth - The Big Marketing Meet-Up is set to return to ICC Belfast on 5 November 2026

Read more: www.thinkbusiness.ie/articles/big...

#Marketing #BMMU #BigMarketingMeetUp #MarketingLeadership #MarketingStrategy #DigitalMarketing

If your reporting is still built around what is easy to measure rather than what actually moves the business forward, that is the real problem to solve.

#marketingstrategy #digitalmarketing #marketingmetrics #performancemarketing
#brandstrategy #marketingleadership #contentmarketing