It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain. #marketing #advertising #integratedmarketing #marketingprocurement
@malbarda.bsky.social
@malbarda.bsky.socialIt's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain. #marketing #advertising #integratedmarketing #marketingprocurement
@malbarda.bsky.socialMarketers: Stop Asking For AI Efficiency Discounts, Start Buying Deliverables #marketing #advertising #integratedmarketing #marketingprocurement
@digitoly.bsky.socialStrategy. Creativity. Technology.
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@malbarda.bsky.socialPer #WFA reporting, labor-based agency compensation has gone from 54% 2011 to 17% today. What comes in its place: agency contracts rooted in business and advertising outcomes which measures results, not hours #marketing #advertising #integratedmarketing #marketingprocurement
@ctseoexpert.bsky.socialSkip the slow lane. Our Virtual Accelerated Integrated Marketing Bootcamp fast-tracks you from strategy to execution — live, online, real results. 🚀
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