FYI: Explaining value exchange #ValueExchange #DigitalMarketing #AdFundedMedia #ContentMarketing #ConsumerData

FYI: Explaining value exchange #ValueExchange #DigitalMarketing #AdFundedMedia #ContentMarketing #ConsumerData
FYI: Explaining value exchange #ValueExchange #DigitalMarketing #AdFundedMedia #ContentMarketing #ConsumerData
Can ๐๐ฒ๐ง๐ญ๐ก๐๐ญ๐ข๐ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ Tackle Marketingโs ๐๐ซ๐๐๐ข๐๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ซ๐จ๐๐ฅ๐๐ฆ?
One company exploring this model is Electric Twin, founded by former British Army commander Alex Cooper.
#datacollection
#digitalmarketing #consumerdata #marketdata #humanbehavior
๐๐ก๐จ ๐ข๐ฌ ๐ญ๐ก๐ ๐จ๐ฐ๐ง๐๐ซ ๐จ๐ ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ญ๐?
Experianโs 2026 digital trends found that 70% of B2B marketers plan to increase their use of first-party data, more than any other data strategy.
The future of customer data ownership is about control.
#ConsumerData #DataOwnership #TechPlatforms #DigitalData