Casino marketing teams handle player data every day. When AI tools enter that environment without governance, it's not a minor IT question. New My new Drivetime Marketing episode breaks down the five decisions operators need to make.
#CasinoMarketing #AI

Consumer confidence just dropped to its second-lowest reading since 1952. This is how casinos can respond.

#CasinoMarketing #GuestExperience #RegionalCasino #BrandStrategy #ConsumerConfidence
https://www.linkedin.com/pulse/consumer-confidence-just-hit-near-record-low-how-casino-julia-carcamo-yxdme

Every property in your market is pulling the same lever. More free play. Richer tiers. One more bounce-back.

I've watched that race play out for a long time, and the ending never changes.

#CasinoMarketing #CasinoLoyalty #RegionalCasino #CasinoGM #TribalGaming

In most non-metro regional markets, fewer than 10% of new casino members are still active 13 months later. That's why new guests aren't the first key to growth.
#casinomarketing #G2E2026

https://www.jcarcamoassociates.com/two-lane-guest-strategy/

I used to Google everything. Now I ask AI. I didn't make a conscious decision to switch. There was no moment. Boomers trust AI recommendations at 63%. Higher than Gen Z. The question isn't whether your guests are using AI. It's whether AI knows your brand exists. #CasinoMarketing

95% of marketers use AI for written content. Only 37% use it for video. 74% want to learn. That's a 37-point gap between demand and adoption. Casino brands are sitting on the biggest advantage here because you're an inherently visual business.
#CasinoMarketing

I just dropped a new podcast episode on the 3 things from #G2E2026 that no vendor booth was selling: why brand is your most underused competitive weapon, why "how do we get younger guests" is the wrong question, and how your team is already using AI tools you didn't approve. #casinomarketing

The best brand campaigns of 2026 sold honesty. Casino loyalty programs are still hoping nobody notices. New on my Not Normal Marketing Substack. #casinomarketing
https://jcarcamo.substack.com/p/the-honesty-advantage?r=41610&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Most casino promotions get graded on attendance. Attendance can't tell you who would've come anyway or who just moved a trip from Wednesday. A holdout group can. Here's the math:
https://casinomarketingbootcamp.com/measure-casino-promotion/
#CasinoMarketing #MarketingMeasurement #CasinoPromotions

I read 3 different brand announcements at G2E. The headlines called them all rebrands. IMO only one of them was.

#CasinoMarketing #CasinoBranding #G2E2026
https://www.linkedin.com/pulse/three-brand-announcements-g2e-only-one-true-rebrand-julia-carcamo-jux7e

86% of marketers say it saves time. Only 30% can prove it with measurable results. In casino marketing, "it feels faster" isn't a business case. The team that figures out AI measurement first doesn't just keep their budget. They grow it.
#CasinoMarketing #AIROI #CasinoOps #MarketingMeasurement

Loyalty is a brand problem wearing a database costume. When the only lever is "give more," the smallest casino in the market loses every time. Four questions to find the friction instead: https://www.jcarcamoassociates.com/casino-loyalty-program-diagnostic/
#CasinoMarketing

Your property's legacy is an asset, not something to rebrand away from. If your casino has been a community fixture for 15 or 25 years, lean into that history.
#CasinoMarketing #CasinoBranding
https://morningconsult.com/articles/mr-pibb-lunchables-capri-sun-brand-research-2026

The Hispanic share of the Super Bowl audience jumped two full points in a single year. The World Baseball Classic final more than doubled its audience.
These aren't niche moments. They're total-market events driven by Hispanic audiences.
#CasinoMarketing

53% of marketers are paying out of pocket for AI tools, and only 7% get any company-provided training. In a regulated industry that handles player data every day, that's a real risk, but you CAN protect your data and still innovate with AI
#CasinoMarketing #AIGovernance #ShadowAI

On National Do Something Nice Day, remember: “nice” isn’t always a coupon.

Softer touches create stickier loyalty. What “nice” have you operationalized on your floor?

#CasinoMarketing

Hispanic viewership of the Women's NCAA Championship grew 65%, while overall growth was only 6%. Women's sports fans are 1.6x more likely to speak Spanish. Casino operators: this is an untouched programming opportunity. #CasinoMarketing #HispanicMarketing

You sent them more free play. They still didn’t come back. Here’s why the offer was never the problem.
#CasinoMarketing #PlayerAcquisition #CasinoLoyalty

Most casinos talk to Hispanic guests one month a year. José Villa told me that's the wrong engine.

Research first. Pilot small. Run it all year.

https://www.jcarcamoassociates.com/how-casinos-can-win-big-with-hispanic-marketing/

#CasinoMarketing