“AI scaled activity, it didn’t scale relevance.” Don’t miss this week’s #B2BInfluencePodcast where Brian Carroll talks about the opportunity to use AI to improve research, uncover signals, and help sales teams have more meaningful conversations instead of just sending more messages: zurl.co/eQQWC

Another #B2BInfluencePodcast takeaway from Andrew Schulkind last week: Personalization is a value exchange. If buyers share info with us, we need to use it to make their experience more relevant and valuable.
Thoughts? Drop your take in the comments.
Missed the convo? zurl.co/Sfynw

Thank you Brian Carroll, Founder of @Markempa, for joining me on the #B2BInfluencePodcast. We talked about why more leads aren’t always the answer, and how marketers can build a smarter growth engine. Read the blog zurl.co/3TrmA + listen to the full episode zurl.co/n1txB

A robust pipeline doesn't always mean more revenue. Brian shares why marketers need to look beyond top-of-funnel activity and understand what's really happening between pipeline generation and revenue. Thanks again Brian Carroll for sharing your insights on the #B2BInfluencePodcast: zurl.co/Jq3Dd

One of my top takeaways from the #B2BInfluencePodcast convo with Andrew Schulkind: More data doesn’t automatically make us better marketers. The value comes when data changes what we do next! If you listened, drop your top takeaways in the comments. Missed it? Catch it here: zurl.co/GYAhs

B2B marketers need to connect campaign activity to buyer journeys and revenue outcomes. A timely reminder that proving marketing’s impact takes more than reporting leads and clicks. A great read on Martech from Caroline Hodson, a past guest on the #B2BInfluencePodcast!

How B2B buyers buy has changed dramatically. Thank you Brian Carroll, Founder of Markempa, for joining the #B2BInfluencePodcast to share why larger buying groups, more information, and lower trust are changing how marketers need to approach demand generation. Listen here: zurl.co/cFAgT

Likes, clicks & impressions can tell you what happened, but they don't tell the whole story. Andrew Schulkind explains why marketers need to connect process metrics to business metrics to understand whether their content is actually performing. Don’t miss this #B2BInfluencePodcast: zurl.co/y3Uf7

What happens after you collect all that audience data? I enjoyed this conversation with Andrew Schulkind of Andigo New Media about turning data into relevant content, using AI thoughtfully and measuring what actually influences buyers. #B2BInfluencePodcast
Blog zurl.co/YYGTF
Podcast zurl.co/oTPM1

AI doesn't have to write your content to be useful. Andrew Schulkind shares how he uses AI as an editorial partner to catch repetition, challenge ideas and strengthen his own writing. Catch the full #B2BInfluencePodcast convo here: zurl.co/Y0Or5

I really enjoyed my conversation with Eli Igra Serfaty last week. One of the biggest takeaways? Visibility is only part of the equation. What matters is what happens because people see you: trust, conversations, consideration & ultimately, business opportunities. zurl.co/vmXNv #B2BInfluencePodcast

Data only becomes valuable when you use it to create something relevant. Thank you, Andrew Schulkind of Andigo New Media, for explaining why marketers need to understand what prospects care about and let those insights shape the content they receive on the #B2BInfluencePodcast: zurl.co/sClJ3

More engagement doesn't always mean more value. Eli Igra Serfaty explains how automated and artificial engagement can create impressive numbers while damaging trust and reaching people who aren't your buyers. Thanks again, El, for joining! Full #B2BInfluencePodcast convo here: zurl.co/BUIaA

I really enjoyed my conversation with Eli Igra Serfaty, co-founder of MAIA Digital, on how LinkedIn is becoming a true B2B growth engine. Thank you, Eli, for sharing your insights!
Read the blog: zurl.co/lSlSi
Listen to the full #B2BInfluencePodcast: zurl.co/MPJJY

Likes and impressions only tell part of the story. Eli Igra Serfaty explains why profile views, pipeline, revenue and other signals can reveal much more about the real impact of LinkedIn. Catch the full #B2BInfluencePodcast convo here: zurl.co/DRPWL

LinkedIn is becoming more than a place to build relationships. On the latest #B2BInfluencePodcast, Eli Igra Serfaty explains how LinkedIn content can influence how brands show up in AI search & LLMs. A fascinating look at the connection between executive visibility and AI visibility. zurl.co/UAgKc

AI is changing every aspect of marketing—and Peter Pinfold sees AI and AR working hand in hand to create a powerful new kind of immersive experience. On this week’s #B2BInfluencePodcast, we explore what that could mean for the future of advertising. Watch the full episode: zurl.co/0ifS7

What will AR, AI and immersive media mean for marketers? I recently explored that question with Peter Pinfold, CEO of Darabase, on the #B2BInfluencePodcast. Thank you, Peter, for the fascinating conversation!
Read the blog: zurl.co/APzil
Listen to the full episode: zurl.co/jUgeH

What happens to programmatic advertising when ads can exist in physical locations through AR? Peter Pinfold explains how augmented reality adds a powerful new data point: location—and the ability to know what a consumer is doing in real time. Watch the #B2BInfluencePodcast episode: zurl.co/dPowG

On this week’s #B2BInfluencePodcast, Peter Pinfold, CEO of Darabase, shares why marketers need to start learning about emerging media before it becomes mainstream. His message: learn now to lead later. Watch the full episode to hear where AR is headed: zurl.co/JIpzn