📈💬💡 Moral & emotional words can attract attention & increase sharing, but they often spread mainly within aligned groups. Use them carefully when the goal is to reach or unite people across group boundaries. #DataCommunication #SocialPsychology #MoralPsychology
Your customer is not an island. They're part of a crew. Does your advertising show your product getting the job done (instrumental role) or bringing people together (expressive role)? Most brands never even ask. #BrandStrategy #SocialPsychology
