Keyword filters often block real news while letting fraud slip right past. Dr. Augustine Fou explains why brand safety and fraud prevention aren’t the same thing in this Fraud Files highlight: zurl.co/1oQN5 #B2BInfluencePodcast #AdFraud

Ad fraud isn’t just bots...it’s about where your ad dollars actually land! Dr. Augustine Fou challenges marketers to follow the money and focus on real business outcomes. Revisit this Fraud Files chat: zurl.co/Pl0rf #AdFraud #B2BInfluencePodcast

Think ad fraud is simple? Think again. As programmatic ad spending scales, so does the complexity of the scam. Key takeaway from The Fraud Files series with Dr. Augustine Fou on the #B2BInfluencePodcast: zurl.co/mmmcq #AdFraud