The trust recession is here. What are you going to do about it?
If a stranger asked your organization to prove its biggest public claim tomorrow, could you?
If the honest answer is no, you already know where to start.
@wdanielcoxiii.bsky.social
@wdanielcoxiii.bsky.socialThe trust recession is here. What are you going to do about it?
If a stranger asked your organization to prove its biggest public claim tomorrow, could you?
If the honest answer is no, you already know where to start.
@wdanielcoxiii.bsky.socialWe built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.
Trust doesn’t travel on persuasion anymore. It travels on proof.
@wdanielcoxiii.bsky.socialThe trust recession is here. What are you going to do about it?
If a stranger asked your organization to prove its biggest public claim tomorrow, could you?
If the honest answer is no, you already know where to start.
@wdanielcoxiii.bsky.socialWe built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.
Trust doesn’t travel on persuasion anymore. It travels on proof.
@wdanielcoxiii.bsky.socialYou are now more trusted than the government. That should worry you.
It’s a responsibility you didn’t apply for and can’t decline.
Say something true, say it plainly, and say it before the vacuum does it for you.
#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer
@wdanielcoxiii.bsky.socialYou are now more trusted than the government. That should worry you.
It’s a responsibility you didn’t apply for and can’t decline.
Say something true, say it plainly, and say it before the vacuum does it for you.
#WDanielCoxIII #BTI #Leadership #Trust #EdelmanTrustBarometer
@wdanielcoxiii.bsky.socialWe built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.
Trust doesn’t travel on persuasion anymore. It travels on proof.
@wdanielcoxiii.bsky.socialWe built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.
Trust doesn’t travel on persuasion anymore. It travels on proof.