On this week’s #B2BInfluencePodcast, Peter Pinfold, CEO of Darabase, shares why marketers need to start learning about emerging media before it becomes mainstream. His message: learn now to lead later. Watch the full episode to hear where AR is headed: zurl.co/7V0rG

AI can help marketers save time and unlock new possibilities, but relationships still matter. Stephanie Grober shares why the human element of communication, trust and client relationships will remain essential. Don’t miss the full convo: zurl.co/zjsUi #B2BInfluencePodcast

How can professional services firms build trust, stay visible and adapt to AI-driven discovery? Many thanks to Stephanie Grober, of Horowitz Agency, for joining me on the #B2BInfluencePodcast to discuss these hot topics.
Full convo:zurl.co/HyvvA
Read the Blog for 5 key takeaways: zurl.co/GtgHo

Data can tell you what happened, but understanding why a client chose you takes another layer of insight. Stephanie Grober shares why tracking referral sources and connecting the dots across marketing touchpoints is so important on the latest #B2BInfluencePodcast episode: zurl.co/aIRo1

AI is changing how people discover businesses, and PR has a growing role to play. Thank you to Stephanie Grober for joining me on the #B2BInfluencePodcast to share insights on AI, PR and discoverability. Catch the full episode: zurl.co/1kb0i

Made-for-advertising (MFA) sites can drain ad budgets with zero real ROI. From AI content to fake impressions, Dr. Augustine Fou breaks down why MFA deserves a closer look. Final Fraud Files recap: zurl.co/NoefK #AdFraud #B2BInfluencePodcast

Is your marketing attribution lying to you? Dr. Augustine Fou breaks down view-through conversions and why marketers must question who really gets credit for a sale. Revisit this Fraud Files takeaway: zurl.co/ELAoe #AdFraud #B2BInfluencePodcast

Keyword filters often block real news while letting fraud slip right past. Dr. Augustine Fou explains why brand safety and fraud prevention aren’t the same thing in this Fraud Files highlight: zurl.co/1oQN5 #B2BInfluencePodcast #AdFraud

Ad fraud isn’t just bots...it’s about where your ad dollars actually land! Dr. Augustine Fou challenges marketers to follow the money and focus on real business outcomes. Revisit this Fraud Files chat: zurl.co/Pl0rf #AdFraud #B2BInfluencePodcast

Think ad fraud is simple? Think again. As programmatic ad spending scales, so does the complexity of the scam. Key takeaway from The Fraud Files series with Dr. Augustine Fou on the #B2BInfluencePodcast: zurl.co/mmmcq #AdFraud