🔄 Dr. Porquet asks us to see enregisterment as part of an ongoing cycle. Styles can move from indexing a biographical person to a generic aesthetic or persona, and then to indexing a corporate person. And when the brand moves on? The illustrator may be left in its wake. 🧵6/7

📌Consider: moodboards can detach images from the people and contexts that produced them. Even feedback like "round" or "sharp" can break styles into abstract qualities that can be recombined into something new. 🧵5/7

🔗...and "re-enregisterment" These qualities can then be recombined into something new: the personality of a brand. 🧵4/7

✂️ "de-enregisterment"... Branding can loosen the connection between a visual style and the person it once indexed, turning that style into a set of seemingly available aesthetic qualities. 🧵3/7

🎨 When does "inspiration" become a rip-off? For illustrators, a visual style comes from years of work and is deeply connected to who they are. For branding agencies, it can look like an aesthetic resource for reuse. What happens when these ways of seeing collide? 🧵1/7

‼️This enregisterment does not happen only through speech. Bodies and movements also become signs that travel, linking technique, style, and personhood across space and time. 🧵6/7

🌎From Brazilian berimbolo to English bolo to Chinese bōluó 菠萝 (“pineapple”), the story unfolds across a transnational "jitsuverse" of gyms, competitions, translations, and embodied encounters. 🧵5/7

👤The movement comes to signify more than technique. Through "kinesic enregisterment," the berimbolo becomes associated with styles, ethics, and personae. Eventually, the move helps produce the bolo-player as an "icon of personhood." 🧵4/7

🎥But how does a bodily movement become recognizable across gyms, countries, and generations? Dr. Ke-Schutte introduces the concept of "motion-text": a boundable repertoire of bodily movement that becomes portable across different contexts and media. 🧵3/7

🔄 Originally Brazilian Portuguese slang for a "scramble," "berimbolo" came to describe jiujitsu movements. Over time, what once appeared as an unintelligible flurry of motion became a codified and recognizable choreography. 🧵2/7

🥋What does a pineapple have to do with Brazilian jiujitsu? Quite a lot...! If you are a "bolo-player." Meet Dr. Jay Ke-Schutte's new article that follows how a once-messy "scramble" became a recognizable style of movement--and an icon of personhood. 🧵1/7

🏔️Importantly, against histories of Sino-Tibetan political and ethnonational friction, it further creates a "scientific chronotope," a space in which Tibetan community expertise and conservation science can temporarily come together around a shared object. 🧵5/6

🗣️ "Adjectival deixis": By calling scat "tiny" or "long", speakers direct attention toward particular dimensions of an object and establish what should be compared. Adjectives become tools for coordinating perception achieved through language and embodied interaction. 🧵4/6

❔ But how do people decide that a pellet is "tiny" or "long", and ultimately determine which animal left it behind? Dr. Schutte Ke calls the specialized language of scat identification "scatoglossia." Like the language of wine-tasting, it is rich in adjectives. 🧵3/6

🔎Identifying scat is serious scientific work. Because wildlife can be difficult to encounter directly on the Tibetan Plateau, scat provides crucial evidence of which animals inhabit and move through a landscape. 🧵2/6

🆕New Article Alert! What do wine tasting and identifying animal scat have in common? 🍷💩 Quite a lot, it turns out! Dr. Xiao Schutte Ke examines how Tibetan community experts and Han-Chinese conservation scientists learn to see and identify wildlife scat together. 🧵1/6