@badvertising.bsky.social
Stop adverts fuelling the climate emergency. Find out more & take action: http://badverts.org
@badvertising.bsky.socialš Thatās the Bad Sport Awards 2026. From fossil fuel sponsorships to sportswashing on an industrial scale, these deals show just how far the sports industry is willing to go to keep pollution looking normal. Read the full Bad Sport Awards. š
@badvertising.bsky.socialThe concerning ties between Gianni Infantino and Donald Trump came into the spotlight again recently when the brother of Trump's son-in-law was behind a controversial deal to privatise FIFA.
@badvertising.bsky.socialš THE āBAD AWARDā AWARD: FIFA FIFA announced its own Peace Prize. Gianni Infantino then presented it himself at the World Cup draw. The recipient? The USA's war-hungry, climate-wrecking President. š¬
@badvertising.bsky.socialAnd Eniās own emissions put that sponsorship in some perspective: Just a single year of Eniās CO2 emissions could melt enough glacier ice to fill 2.5 MILLION Olympic swimming pools.
@badvertising.bsky.socialš„ THE āPODIUM POLLUTERā AWARD: ENI But Eni hasn't disappeared - it was a major sponsor of a Winter Olympics at a time when snow sports has never had less snow. Yet research by New Weather found that the 2026 Winter Games contributed to the problem, generating 930,000 tonnes of CO2e.
@badvertising.bsky.socialAnd what's worse is that prior to Italy's deal with SOCAR, it was sponsored by ENI. Yes, ANOTHER major fossil fuel company.
@badvertising.bsky.socialš THE āSHIRT OF SHAMEā AWARD: ITALIAN NATIONAL FOOTBALL The Italian Football Federation has gone back for a second helping of fossil money. It has signed a deal making SOCAR - Azerbaijanās state oil company - the sponsor of Italyās national teams from 2027 to 2030. š¤¢
@badvertising.bsky.socialOur research estimates the deal will generate 34.7 million tonnes of CO2e through the emissions associated with its sponsorship impact.
Thatās 83% of the total sponsorship impact from big polluters - and far more than the tournamentās direct operational emissions.
@badvertising.bsky.socialš BAD SPORT OF THE YEAR: FIFA FIFA sold its top sponsorship tier to Aramco ā the worldās largest corporate emitter. According to Carbon Majors, Aramco was responsible for 4.28% of global CO2 emissions in 2024 - more than any other company. But the damage doesnāt stop there.
@badvertising.bsky.socialš The Bad Sport Awards 2026 are here. And this yearās winners have been making some truly spectacular contributions to the world of sportswashing. Here are the winnersā¦ š§µ
@badvertising.bsky.socialšØ BIG NEWS: Fossil ad ban advocate MarĆa Neira has been nominated by Spain to lead the World Health Organisation. Neira has been a consistent supported of such a ban, even describing fossil fuels as the "new tobacco". š¢ļøš¬
@badvertising.bsky.social@jennyamann.bsky.social @cooldownnetwork.bsky.social @champions4earth.bsky.social
@badvertising.bsky.socialTHIS WEEK: Sport vs the Climate Crisis
Join us on Friday for an event exploring how climate breakdown is impacting sport.
š Loughborough University
ā° 12.30-5.30pm
Book your place: www.lboro.ac.uk/news-events/...
Or join online for our panel at 2.45pm: www.lboro.ac.uk/research/ias...
@badvertising.bsky.socialWe add to calls for more empirical evidence regarding the impacts of fossil fuel marketing on health.
And we also call for an immediate, common-sense approach to ban polluting ads that keep us dependent on harmful products.
Get involved at wwww.badverts.org
@badvertising.bsky.socialProducts like tobacco and junk food harm our health. And steps have been taken to curb their influence.Ā
Now itās time for us to do the same to other highly polluting industries.Ā
@badvertising.bsky.socialAnd doctors and health professionals have called for an end to the promotion of fossil fuels and other polluting sectors.
They recognise the grave risk that pushing the sale of these products has on our collective health.Ā
@badvertising.bsky.socialThis summer, extreme heat caused by climate breakdown put immense strain on the NHS.
Intense heatwaves saw record numbers of A&E admissions, ambulance call-outs and calls to 111, the NHS helpline.
@badvertising.bsky.socialAdverts for SUVs and airlines show lush rivers, mountains and enticing holiday destinations.Ā
Ads tap into our core values and love of nature to sell us polluting products, while concealing their impact on health and the environment.
@badvertising.bsky.socialWe stopped allowing tobacco companies to promote their lethal product.
Yet high-carbon industries use similar tactics to keep us locked into fossil fuels - harming our health and leading to millions of premature deaths every year.
@badvertising.bsky.socialAre adverts making us sick?
Our latest briefing explores the public health case for UK-wide curbs on ads promoting polluting sectors.Ā
