Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles. via @mattgsouthern.bsky.social
@sejournal.bsky.socialSearch Engine Journal
@sejournal.bsky.social
Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
@sejournal.bsky.social@sejournal.bsky.socialGoogle explains why HTML sitemaps still have a purpose, even though the XML standard has largely replaced it. via @martinibuster.bsky.social
@sejournal.bsky.socialRecent tracking found AI Overviews on most brand-name searches it checked. Here's where they sat, which sites they cited, and what brand teams can check. via @mattgsouthern.bsky.social
@sejournal.bsky.socialAnthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list. via @mattgsouthern.bsky.social
@sejournal.bsky.socialJetpack 16.3 ships with conditional logic for forms, a new Zoom scheduler block, automatic video playlists, and better accessibility. via @martinibuster.bsky.social
@sejournal.bsky.socialProtect approved ads in regulated industries by auditing Google and Meta AI settings that can alter creative or expand audiences in paid media campaigns.
@sejournal.bsky.social@sejournal.bsky.socialAvoid costly site changes during a Google spam update by tracking ranking shifts, waiting for the rollout to settle, and giving leaders clear milestones. via @taylordanrw.bsky.social
@sejournal.bsky.socialOpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers. Free and Go users start getting it tomorrow. via @mattgsouthern.bsky.social
@sejournal.bsky.social@sejournal.bsky.socialGive Smart Bidding stronger conversion signals by consolidating redundant PPC campaigns while preserving the splits that protect margins and business goals.
@sejournal.bsky.socialGoogle is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers.
@sejournal.bsky.socialWordPress released a canonical MCP Adapter that gives developers an official way to connect AI systems with WordPress with one plugin. via @martinibuster.bsky.social
@sejournal.bsky.socialHere is what the ruling covers, and how advertisers could potentially recover up to 3x the amount paid in hidden costs.
@sejournal.bsky.socialWordPress 7.1.3 addresses seven security vulnerabilities and fixes a critical flaw that can make image uploads fail with a fatal error. via @martinibuster.bsky.social
@sejournal.bsky.socialOpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.
@sejournal.bsky.social@sejournal.bsky.social@sejournal.bsky.socialGoogle updated its helpful content guidance right as Gemini 4 Argon arrived. I think a significant core update is coming. Here's what to focus on.
@sejournal.bsky.socialGoogle admits the "couldn't fetch" sitemap message can be misleading and doesn't communicate what the real issues are. via @martinibuster.bsky.social