Huh, Restore Britain Clacton branch has started running ads. There will be no pact on the right if Farage is forced to fight a second by election.

Here it is, the big Reform ad/petition combo on "No rejoining the EU".

As always with our data platform Trends, you can filter by state, date, party and more (some features require an account).

Musk's PAC is really big, but the MAGA and One Nation PACs are bigger in terms of digital spend at the moment.

An interesting example is the US Senate seat in Texas, where Republican PACs (mainly Trump's and Musk's) are hammering the Democrat, James Talarico, to the tune of $10m a month of online ads. Yet, in the polls, Talarico seems comfortably ahead.

Our view on this is you should be able to say what you want in your social media ads, assuming you don't break the law, but that counter-speech should be much easier...

The party's ad activity is back to the heights of earlier in the month, when they were spending around £8k per day on Meta ads. Over the past three months, 44% of all UK online political advertising has been from Reform.

3/ Holborn & St Pancras targeted ads on crime, trying to bring Sadiq Khan into a campaign he has nothing to do with.

2/ Individual attack ads running for the main Tory shadow cabinet members, about their record in office.

Reform's resources are allowing them to run many ad campaigns at once. 1/ A variety of attacks on Labour/Burnham, primarily on immigration, along with some on pensions.

Reform just launched Facebook ads *specifically* targeting the Gosport area (PO12-14 postcodes), scene of repeated protests against the arrival of small boats.

For obvious reasons, Bosnia has a complex and multilayered electoral system, so we are extremely grateful to our election observation partner on the ground for putting all this data together. Keeping track of what's going on is a team effort!