For 'Always in Mind', we want to introduce players to a world where technology isn't at odds with humanity. Tech that's beneficial to society rather than disappointingly harmful.
We can't wait to show everyone AiM's vision in full!

@inevitablestudios.bsky.social
Indie game studio with contributors across the globe, currently making the story-rich action-platformer Always in Mind about a boy who reconnects with his family through advanced technology only to realize it represents a brighter future for all mankind.
For 'Always in Mind', we want to introduce players to a world where technology isn't at odds with humanity. Tech that's beneficial to society rather than disappointingly harmful.
We can't wait to show everyone AiM's vision in full!
Your passion for original stories and fresh ideas gives developers like us the courage and financial safety net to keep creating!
Indie lovers, your support means everything. By seeking out and championing games that dare to be different, you’re not just “voting with your wallet”—you’re helping shape the medium's future.
Fellow devs: don’t let fear dictate the stories you tell or games you create. Fear might protect us from failure, but hope is what drives us toward greatness.
The industry needs your voice—your unique perspective, creativity, and authenticity—now more than ever!
We can take risks that would never survive a corporate greenlight meeting. We can tell off-trend stories for players, both fringe and mainstream, looking for something fresh and real.
While today’s games industry issues are undeniable, I believe they also present an opportunity—one rooted in the unique strength of indie games.
'Always in Mind' is about self-discovery—about a boy navigating the depths of his subconscious, searching for meaning in the bonds that define him.
His family reflects his own psyche, guiding him toward emotional growth and a deeper comprehension of human nature.
Both are valid. Both are hard. But if you’re indie right now, or thinking about it—know that the hustle isn’t just part of the job. It is the job. And in that chaos, there’s opportunity. There’s ownership. There’s heart. That’s the indie way.
If you want to be a hyper-achiever in AAA, hone your craft and become the best at what you do.
If you want to be a hyper-achiever in indie, broaden your skills, embrace uncertainty, and learn how to get things done.
(And one more early sketch, for good measure. 😉)
We can’t promise the loudest game. Or the fastest. Or the cheapest. But we can promise something real. And sometimes, in a world of loops and gimmicks, real is the rarest trend of all.
As a studio trying to survive in this tumultuous time, our only real strategy is conviction.
To keep building the thing we believe in, even when the algorithm doesn’t.
Our superpower as indie developers is purpose: building experiences that connect with players, inspiring empathy in a world where boundless fun meets meaningful action.
It's healthy to ask yourself hard questions about your project, but please be mindful of your headspace. Spiraling into unbridled doubt derails your best intentions, encourages changes that don't move the needle, and corrupts the enthusiastic goodwill of your team.
"Is this game worth making? Did I choose the right platform? Does this mechanic need to be scrapped for a better one? Is my protagonist borderline offensive? Should I have even bothered recruiting this team?"
It's important to step back and see your game for what it is, as opposed to how hard you've worked to create it.
Development is a long road, and I have to constantly remind myself to avoid serving my pride when I should be serving the project.
Curses! Foiled again!
Few challenges come close to learning a game engine. Your mastery of the basics allows you to confidently tackle new ideas.
Being able to prototype on a whim seems almost godlike, opening new avenues of creativity impossible to explore outside of an interactive simulation.
(But I'll still be sharing those moments of developmental glory, too! 😉)
But as someone with decades of experience, I want to start offering glimpses into the many wondrous, harrowing aspects of my journey from AAA marketer to the head of an indie team I'm infinitely proud of. Who knows? Maybe you'll learn something along the way! -- Cord