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Emanuel Maiberg

@emanuelmaiberg.bsky.social

234 Following15.7k Followers

Co-founder and journalist at 404media.co

I read every email

PostsRepliesMedia
@jasonkoebler.bsky.socialSep 22, 2026, 4:34 PMReposted by @emanuelmaiberg.bsky.social

Scoop: Meta's Muse AI can make phone calls.

Internally, Meta has told employees that many of these calls will be made by human beings in a call center:

www.404media.co/meta-tests-m...

404media.coMeta Tests Muse AI Agent Calls That Are Actually Made By Humans in a Call Center"This has potential for so much negative PR. It could portray us as ‘their AI is not good enough so they still need humans’ kind of coverage for this launch."
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@jasonkoebler.bsky.socialSep 17, 2026, 10:03 PMReposted by @emanuelmaiberg.bsky.social

The court filing dug up by @kint.bsky.social is the most They Admit It i have ever seen in my life

www.404media.co/doom-loop-op...

@emanuelmaiberg.bsky.socialSep 17, 2026, 1:39 PM

it is shockingly easy to post AI generated music under the name of real artists on Spotify. It took us five minutes to do. You can do it to small bands, dead artists, even Taylor Swift. This is a giant loophole in digital music distribution that's widely abused www.404media.co/spotify-ai-m...

404media.coI Hijacked a Real Artist's Spotify with AI Music. It Was Disturbingly EasyA glaring loophole in digital music distribution makes it very easy to piggyback on the talent of real artists with AI generated music.
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@emanuelmaiberg.bsky.socialSep 15, 2026, 8:10 PM

we reinvented spam. gj everyone www.404media.co/ai-agent-pla...

@jasonkoebler.bsky.socialSep 14, 2026, 3:53 PMReposted by @emanuelmaiberg.bsky.social

Flock is very serious surveillance technology that cops take very seriously:

404media.co/cops-search-...

@404media.coSep 14, 2026, 2:18 PMReposted by @emanuelmaiberg.bsky.social

WARNING: Self harm/suicide

After allegedly becoming emotionally reliant on ChatGPT, Austin died at 40 years old, leaving behind family and friends who loved him. Megan wants everyone to know what happened. @samleecole.bsky.social reports.

Read now: www.404media.co/austin-gordo...

@jasonkoebler.bsky.socialSep 11, 2026, 5:29 PMReposted by @emanuelmaiberg.bsky.social

emanuel and i attempted to talk about how we talk about and report on AI. we included this in our subscriber NL this week

it's an informal convo we had bc we've been slacking about how and if to cover the Anthropic stuff, as well as changing capabilities of AI

www.youtube.com/watch?v=eMNB...

@samleecole.bsky.socialSep 9, 2026, 2:21 PMReposted by @emanuelmaiberg.bsky.social

There are so many stories lately about people who died by suicide after falling into emotionally manipulative patterns with chatbots. We rarely get to hear how the people who loved them are coping after an unimaginable, senseless loss.

This is one of their stories:
www.404media.co/austin-gordo...

@robzacny.bsky.socialSep 2, 2026, 7:00 PMReposted by @emanuelmaiberg.bsky.social

And then @adamconover.net asked me to come on and explain why all the headlines in the games industry are so grim and I explained why it all started to go bad when my nieces and nephew didn’t like the games I bought them. youtu.be/w7GFLFQWt_g?...

@emanuelmaiberg.bsky.socialSep 2, 2026, 4:05 PM

don't believe every bone in your body. believe this weak argument instead. big tech is good and you love it www.404media.co/a16z-says-yo...

@emanuelmaiberg.bsky.socialAug 26, 2026, 3:27 PM

www.vice.com/en/article/a...

vice.comAn Oral History of Tim Curry’s Escape to the One Place Uncorrupted by CapitalismHow an unforgettable performance in Red Alert 3 became legend.
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@emanuelmaiberg.bsky.socialAug 17, 2026, 2:21 PM

Highly recommend you listen to my conversation with Hany Farid about the past, present, and future of deepfakes www.404media.co/the-future-o...

404media.coThe Future of Deepfakes and the Decline of Reality (With Hany Farid)The past, present, and future of deepfakes, as seen by the world’s leading expert on synthetic media.
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@emanuelmaiberg.bsky.socialAug 17, 2026, 1:18 PM

We put a tracking device in a shipment of rare books acquired by an anonymous buyer. It ended up at an Amazon facility where the company scans books for training data and destroys them in the process: www.404media.co/we-tracked-a...

404media.coWe Tracked a Shipment of Rare Books. It Ended at an Amazon AI Training FacilityWe placed a tracking device in a shipment of rare books to see which AI company was buying it, and found an Amazon facility where Amazon scans and destroys books.
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@emanuelmaiberg.bsky.socialAug 4, 2026, 4:21 PM

Microsoft is introducing budget limits for AI spend and says it's not aiming for "tokenmaxxing." Keep in mind that Microsoft is selling AI tools to other companies, so it benefits from maximalist AI use. www.404media.co/microsoft-te...

404media.coMicrosoft Tells Engineers ‘Tokenmaxxing Is Not What We Are Optimizing For’Microsoft is introducing budget limits for AI use but says it still wants to be an ‘AI-first’ company.
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@emanuelmaiberg.bsky.socialJul 28, 2026, 2:57 PM

Substack introduced a feature to detect AI generated writing on its platform. That makes some people really really mad! www.404media.co/substackers-...

404media.coSubstackers Say New AI Detection Tool Is a ‘Witch Hunt’“I’m not going to apologize for using AI in the creation process.”
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@emanuelmaiberg.bsky.socialJul 21, 2026, 1:56 PM

companies are sourcing millions of printed books for AI labs that scan them for training data, then destroy them. printed books are more valuable because they're free of AI slop, and AI labs know destroying them is an "optics problem."

www.404media.co/ai-companies...

404media.coAI Companies Are Buying Tons of Old Books Because They're Free of AI SlopISBNdb, a company that sources printed books for AI companies to turn into training data, tells clients “the optics problem is real.”
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@emanuelmaiberg.bsky.socialJul 2, 2026, 1:11 PM

we talked to employees at multiple companies that are pumping the brakes on AI because it's so expensive to use www.404media.co/companies-ar...

404media.coCompanies Are Throttling Employees’ AI Use Because It’s Too ExpensiveSources and leaks from Amazon, Adobe, Atlassian, Citi, and more show what is really happening with AI right now: companies are trying to rein in AI use as costs spiral out of control.
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@emanuelmaiberg.bsky.socialJun 30, 2026, 1:49 PM

These AI generated flowers might seem obviously fake but thousands of people are falling for it and buying these seeds on Amazon, Etsy, and Ebay www.404media.co/scammers-sel...

404media.coScammers Sell Seeds for Exotic AI-Generated Flowers That Don’t ExistEbay, Amazon, and Etsy are unable to stop the flood of AI-generated seed scams.
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@emanuelmaiberg.bsky.socialJun 30, 2026, 1:28 PM

I used to be poor and stupid, but then I took Jason's class about blogging and now I'm rich!!! www.404media.co/how-i-bought...

404media.coHow I Bought a Private Jet By Selling $10 Subscriptions to 404 MediaMy journey inside the world of LARPing, where hustlebros pretend to be rich for TikTok.
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@emanuelmaiberg.bsky.socialMay 4, 2026, 5:57 PM

Nature retracted a paper that claimed ChatGPT had a positive impact on student learning. it's not the only paper making this claim that has this problem www.404media.co/nature-retra...

404media.coNature Retracts Paper on the Benefits of ChatGPT in Education“What educators, parents and policy officials really needed was high quality data and evidence to help guide them. What they have had to deal with instead is some substandard research.”
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