literature prof, U of AZ. books: HUMAN PROGRAMMING (on metaphors for ideology in US culture, U MN P, 2016), CHARACTER NETWORKS (on social networks in recent US fiction and history, OUP 2026: https://academic.oup.com/book/63155/ ). he, views mine.
every single one of these linked processes stems from thinking of education in general, & higher ed in particular, as a resource frontier: a virgin territory or untapped resource of as-yet uncaptured potential wealth that now must be harvested / optimized / extracted. this mindset is our true target
