@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
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Visit our website for more https://www.ipsos.com/en-uk
@ipsosintheuk.bsky.socialBefore Celebrity Traitors even began, fans made their predictions...
⭐ Most likely to win: Michael Sheen (10%)
🗡️ Best Traitor: Ross Kemp & Richard E. Grant (9%)
😬 Most likely to be worst at the game: Rob Beckett (12%)
Full findings 👉 https://tinyurl.com/ycyvj6tz
@ipsosintheuk.bsky.socialSeptember leaderboard 📊
(Fieldwork September 18-23, before Labour and Conservative Party Conferences)
@ipsosintheuk.bsky.socialWhat do 16-18-year-olds actually think about Burnham? 🤔 When we asked our focus group what comes to mind, one answered: "Politics and pubs. The Smiths." But awareness is patchy. When asked if they know what his current role is, one said: "Is it Prime Minister? I want to say Prime Minister."
@ipsosintheuk.bsky.socialWho do Britons trust more: politicians or the Celebrity Traitors? 👀
Michael Sheen (52%) and Romesh Ranganathan (52%) top the trust rankings in our head-to-heads 👉 https://tinyurl.com/ycyvj6tz
@ipsosintheuk.bsky.socialImmigration remains Britain's top concern (44%), as concern about inflation and defence rises.
+ concern about inflation is up 6ppts since August to 27%, close to worry about the broader economy 👉 https://tinyurl.com/msh2ttc7
@ipsosintheuk.bsky.socialIt's the sound of the underground 🚆
9 in 10 (88%) Brits say listening to music or watching videos out loud is unacceptable on public transport!
But 22% say it's alright to take a phone call 📲👉 https://tinyurl.com/3rv83pcv
@ipsosintheuk.bsky.socialSee it. Say it. Sorted? 95% of Brits say littering is unacceptable on public transport, followed by vaping (89%) and playing music or videos out loud (88%). Are there worse offences? 👀
@ipsosintheuk.bsky.socialMost capable PM? 35% of Brits say Burnham
@ipsosintheuk.bsky.socialJoin us in Liverpool! We're bringing together fresh insights from qualitative research with young voters, and an expert panel, to answer how do Labour get Gen Z voters on side and keep them as we move towards the next general election?
@ipsosintheuk.bsky.socialAmid renewed public discussion about Harry and Meghan's relationship with the UK and the wider Royal Family, public favourability remain broadly stable. 👑
❤️ 49% have a favourable view of The Royal Family (+2ppts since Oct '25), while 24% have an unfavourable view 👉 https://tinyurl.com/54cf9vt8
@ipsosintheuk.bsky.socialBurnham compared to past PMs 📜 2 months into the PM role, Burnham’s satisfaction ratings don’t stand out by historic standards. Cameron, May, Blair and Major all had clear majorities satisfied by this point.
@ipsosintheuk.bsky.socialNEW headline voting intention from Ipsos 📊Labour have a 4 point lead, ahead of their Party Conference. 📊Labour (-1), Reform UK (-2) and the Lib Dems (-1) all see a small drop since last month. 📊Whereas the Conservatives (+3) and the Greens (+1) both see a slight increase since August.
@ipsosintheuk.bsky.socialBrits may not agree on every Royal - but most agree on one thing: the monarchy is here to stay.
👑 83% think Britain will still have a monarchy in 10 years, while Catherine and William remain the most favoured members of the Royal Family (65%) 👉 https://tinyurl.com/54cf9vt8
@ipsosintheuk.bsky.socialOnly 35% of Britons believe Artificial Intelligence is having a positive impact on the world, compared with 49% who disagree.
More coming soon in our Ipsos Global Trends report 🌎👉 https://tinyurl.com/4ptphvr6
@ipsosintheuk.bsky.socialWould Brits welcome Harry and Meghan back? The public is largely indifferent (48%), but younger generations are more supportive.
👑 38% think it would be a good thing if Harry and Meghan were to reconcile with other members of the Royal Family 👉 https://tinyurl.com/54cf9vt8
@ipsosintheuk.bsky.social62% of British adults fear that technical progress is ‘destroying our lives’.
This is +7ppt since 2025 and the highest score recorded since Ipsos first asked the question in 1997.
More coming soon in our Ipsos Global trends report 👉 https://tinyurl.com/4ptphvr6
@ipsosintheuk.bsky.social75% think Britain is getting worse as a place to live - only slightly down from the record breaking 80% in November 2025. ☂️ Only 6% believe its getting better!
@ipsosintheuk.bsky.social62% now agree that "technical progress is destroying our lives" and only 35% say AI is having a positive impact on the world (-7ppts since 2025). As the public debate over the safety of AI rages, Britain is among the least optimistic about AI in our upcoming Ipsos Global Trends report. 🇬🇧
@ipsosintheuk.bsky.socialTop 3 issues for Britons when deciding their GE vote:
1. Healthcare / NHS / Hospitals (61%) 🩺
2. Inflation / rising cost of living (58%) 💷
3. Immigration (48%) 🛂
@ipsosintheuk.bsky.socialImage of the party leaders according to the British Public 🖼️
