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What if AI stopped looking only at the embryo and started looking at the patient? AI is rapidly transforming reproductive medicine, with much of the focus centred on embryo assessment. But what about the patients themselves? In this video, Dr Demián Glujovsky, fertility specialist and researcher, raises an important question: What happens if we finally point these tools at the patient? It’s a question that goes beyond technology and towards how digital tools could help us better understand the patient journey and improve fertility care. Want to hear more? Join Dr Glujovsky in Brisbane at the IFFS 26th World Congress 2027 for the symposium: Digital Platforms in ART Practice Discover how digital platforms and emerging technologies are reshaping assisted reproductive technology and where AI could take us next. Could the next frontier of AI in fertility care be the patient? Find out in Brisbane. 🔗 https://virtual.oxfordabstracts.com/event/public/77281/titles?g_person=speaker-3785 #IFFS2027 #ReproductiveMedicine #FertilityCare #AIinMedicine #ART #DigitalHealth