Zero-party data is 2026’s buzzword. It’s what customers tell you on purpose: quiz answers, preferences, wishlists. Upload those segments to Meta and Google and target stated intent, not guessed behavior.

Customers will tell you what they want. Most brands never ask.

#ProteanDigital #ZeroPartyData

Matar, no sé si nos matará. Sí sé que la IA ya nos está vendiendo

Muy, MUY recomendable este artículo de #ZeroPartyData

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https://www.zeropartydata.es/p/matar-no-se-si-nos-matara-si-se-que