The visit shouldn’t end when the visitor leaves. A related story, event, exhibition or nearby site can turn one visit into an ongoing relationship.

The aim isn’t more data. It’s making the next step useful.
Discover → Try → Visit → Engage → Continue
#Museums #VisitorJourney #MuseumAnalytics

The visitor journey starts before the front door.

People discover museums through film, social media, search and recommendations long before they arrive.

Digital interpretation can start there too — helping visitors explore stories and decide what feels relevant.
#VisitorJourney #Heritage