New research shows top publishers boosted paid-search spend 41% YoY and 274% in three years.

See why buying search traffic is now a core publishing strategy 👇
magazinemanager.com/blog/the-new...

#searchadvertising #search #publishing #MagazineManager #TipsForProfitablePublishing

AI labels cut click-throughs 31.5%.

See how IAB's risk-based framework helps advertisers decide exactly when to disclose AI 👇
magazinemanager.com/blog/new-rul...

#AI #AIadvertising #adtransparency #publishing #digitalpublishing #AIsoftware #MagazineManager #TipsForProfitablePublishing

New data shows Gmail and Outlook opens and clicks are increasingly bot-driven, pushing email marketers toward verified-click reporting.

Read more 👇
magazinemanager.com/blog/why-adv...

#AI #emailbots #advertising #publishing #digitalpublishing #MagazineManager #TipsForProfitablePublishing

AI scraping is 4x higher in Europe than North America, and it takes 179 bot visits to earn a single referral.

Read more about how this affects publishers 👇
magazinemanager.com/resources/bl...

#AI #AIscraping #publishing #MagazineManager #TipsForProfitablePublishing