OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing

OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing