@jpahonen.eurosky.socialSports is overindexing on ephemeral visibility: streaming and social media.
That’s pure spend. The half-life is counted in hours.
A good media strategy invests a portion of budget to long tail media: content which is designed to be discoverable and consumable after the event.
@politicsdaily.bsky.socialInfantino faces showdown with internal critics as deadline for challengers nears #FIFA #Infantino #WorldCup #FootballPolitics #SportsManagement
@citizenptnewsnj.bsky.socialDominic P. T. Hammond has officially been appointed as the senior vice president of sports for William Hill US Holdco Inc., marking a significant milestone in New Jersey's gaming landscape.
Learn more here!
#NJ #CitizenPortal #SportsManagement #PublicSafety #NewJerseySports #CivicAccountability
@jpahonen.eurosky.socialIncumbent social medias are becoming walled gardens. Both X and Facebook are directly limiting link sharing. Not just algorithm throttling, but turning them into a paid feature.
For many sports organisations and events this is not sustainable.
Bluesky offers an alternative.
@jpahonen.eurosky.socialWe provide IOC affiliated sports federations with the tools to turn every sporting title into an indexed declaration on @title.stream & every athlete perspective into an article on @sports-veritas.com
Leave no title behind. Every champ deserves recognition!
@citizenptnewsal.bsky.socialUAB has officially secured Casey Dunn as their new head baseball coach with a lucrative five-year contract starting at $263,000, complete with performance incentives!
Read the full story
@citizenptnewsal.bsky.socialThe University of Alabama just approved lucrative coaching contracts for its athletics programs, including a $600,000 deal for softball's Patrick Murphy!
Click to read more!
@jpahonen.eurosky.socialAn unpopular opinion:
If you are running a sport event, league or federation which gets a thousand likes on a good day, you will never return an investment in streaming or media reach.
Invest in the athlete journey, instead. Fight the churn, build attraction.
@jpahonen.eurosky.socialIf your sport invests in diversity of representation, you will have a stronger base of future champs to build on.
You can’t afford to make every story about your superstars; systemic recognition across every level, category will bring down the threshold and raise the bar.
@nxtstride.comPractitioner Sports is a description of sports where neither mass spectatorship, nor mass participation logic applies.
The path to success is to enable credentialed athletes to flourish, and governance quality is key.
This book introduces the concept.
@idlprocycling.bsky.socialAnother coaching problem for Visma | Lease a Bike? Jacco Verhaeren leaves the Dutch organisation #Coaching #Cycling #SportsManagement #Visma #LeaseABike
@fantasystudio.bsky.socialNBA News - In new book on sports owners, Joe Tsai talks about unexpected lessons learned: Joe Tsai, co-founder and chairman of Alibaba Group Holding Ltd., winner of the VivaTech x Bloomberg Leadership Award, in Paris,… #SportsManagement #Leadership #SportsBusiness #Innovation #Entrepreneurship