This Thursday at Innovation Day Munich:

Christian Luhmann (PyMC Labs) & Lars-Alexander Mayer (The Marcom Engine) show how Bayesian AI + agents turn marketing analysis into real-time decisions.

Request your invite: dub.sh/D40AkeY
#DecisionIntelligence #PyMCLabs

Is your MMM giving paid search credit for demand that TV actually created?

We show how modeling search as a mediator, not just another channel, can change attribution and lead to very different budget decisions.

🔗 Read the full article: dub.sh/j4NHQoW

#Bayesian #PyMC #MarketingAnalytics #PyMCLabs