Your repeat purchase rate is the real business metric. A customer who tries your product once then never returns makes every acquisition dollar worthless.

Your repeat purchase rate is the real business metric. A customer who tries your product once then never returns makes every acquisition dollar worthless.
Nobody cares about your features. They care about their problems. Describe your work only as much as needed to prove you'll solve it.
Build something only you can deliver, charge way more than it costs you, that people want repeatedly, and scales without you. That's the formula. Most businesses miss at least two.