@protean-digital.bsky.socialPMax has been padding your ROAS by taking credit for people who’d have bought anyway. Google now lets you exclude Customer Match and remarketing lists. Suppress recent buyers, test new customer CPA before and after, and stop paying for recycled revenue.
@galloni.net#GoogleAds #PerformanceMax #Incrementality https://netcontentseo.com/article/google-opens-self-service-conversion-lift-studies-to-search-and-performance-max-advertisers-1365 (2/2)
@galloni.net#GoogleAds #PPC #PerformanceMax #DigitalMarketing #SEO https://netcontentseo.com/article/google-ads-will-automatically-turn-website-deals-into-promotions-1195 (2/2)
@galloni.net#GoogleAds #PerformanceMax #Ecommerce #MarketingAutomation #SEO https://netcontentseo.com/article/google-ads-turns-website-offers-into-automated-promotion-assets-1160 (2/2)
@galloni.nethttps://netcontentseo.com/article/google-freezes-new-smart-campaign-creation-as-automated-search-acquisition-moves-toward-ai-max-and-performance-max-996 #GoogleAds #AIMax #PerformanceMax #PPC (2/2)
@beecommercer.comOmnichannel works better when online and offline outcomes are measured intentionally—not blended into one campaign because it’s convenient.
#GoogleAds #PerformanceMax #Omnichannel #RetailMarketing #LocalMarketing
@beecommercer.comThe bigger opportunity is Store Sales in Data Manager.
If Google can see real in-store revenue, Smart Bidding gets a much better view of the omnichannel customer.
#GoogleAds #PerformanceMax #Omnichannel #RetailMedia #FirstPartyData
@ppc.landFYI: Explaining Performance Max #PerformanceMax #GoogleAds #DigitalMarketing #PPC #Advertising
@marketingnews.bsky.socialFYI: Explaining Performance Max #PerformanceMax #GoogleAds #DigitalMarketing #PPC #Advertising
@applabx.bsky.socialLearn what Performance Max in Google Ads is, how PMax works, and how AI optimizes campaigns across Google to drive conversions.
blog.applabx.com/what-is-perf...
#PerformanceMax, #GoogleAds, #PMax, #PerformanceMaxCampaigns, #GoogleAdvertising, #GoogleAdsTips, #GoogleAdsStrategy,
@sandstormdigital.bsky.socialYour wasted ad spend didn’t disappear. It went invisible. The AI took over the auction and the waste moved inside the black box. Here are the 3 places it’s hiding now. 👇🏼