A laptop maker is offering up to $1,000 cash back this month to anyone who trades in a MacBook Pro. No one is offering that for your email address. They don't have to: every account, every receipt and every person you know points at it.

#EmailPrivacy #OptMsg

A shopper got sized up in a store this week and told the staff they'd just lost a huge sale. Your inbox runs that sort every day, in reverse: the junk shows up embossed, the one that mattered shows up plain, and nobody tells you what was in it.

#EmailPrivacy #OptMsg

This month, every missed pitch gets replayed from four angles.

The email you missed doesn't. The school form, the refund deadline: buried under promos, and nothing tells you it was there.

#email #OptMsg

Microsoft 365 Family cloud storage is dropping from 6TB to 2TB shared, with more sold as an add-on. Your mail and your photos come out of that same allowance - so when it fills, you won't delete the thousands you never asked for. You'll delete your own pictures. Faster.

#EmailPrivacy #OptMsg

A bottle of pills comes with a foil seal so you can tell nobody got to it first. The email asking you to confirm a payment comes with nothing at all. So you stop trusting any of it — including the one that was real.

#EmailPrivacy #OptMsg

Your inbox knew it was National Badger Day. It knew about National Taco Day and National Coaches Day too. Which is odd, because the only reason you found out is that a shop sold you a kettle in 2021 and kept your address. #email #privacy

#EmailPrivacy #OptMsg

West Coast fans don't get Dancing With the Stars live. Their episode starts after the rest of the country already knows how it went. Your inbox does the same thing with email that matters more. The one with a date on it was at the bottom of the pile. #DWTS #email

#EmailPrivacy #OptMsg

Sony wants 60 hours of logged playtime before you can even apply for a PS5 Pro. Forty strangers reached your inbox this morning having proved nothing, and your kid's school email is underneath them. The hoops are on the wrong side of the door. #PS5Pro #inbox

#EmailPrivacy #OptMsg

Shopping the big sales this week? Your inbox is full of real order emails, and scammers know it. They slip in a fake: "There's a problem with your order." Don't click it. Open the store's app yourself and check your orders there.

#BigDealDays #OptMsg

Mom: "Did you see the email from the school?" You: "what email." Every family has this thread about an inbox nobody checks.

#EmailPrivacy #OptMsg

You wouldn't rent a storage unit for junk mail you never asked for. Your inbox does it for free, every single day.

#EmailPrivacy #OptMsg

80 junk emails a day, 10 seconds each. That's two work weeks a year spent swiping delete instead of being on vacation.

#EmailPrivacy #OptMsg

Nobel week: they phone the winners. They do not email them. There is a reason for that. An email would be sitting unread between a sale and a delivery notice until Thursday. Nobody sends the news that matters by email. #NobelPrize

#NobelPrize #OptMsg