@ehdecker.bsky.socialOne of the more counterintuitive findings of brand science is that if someone is a HEAVY category buyer, they tend to be the LEAST loyal to brands.
Hot sauce is a great example.
People like my friend Tanya who buy a ton of bottles ALSO buy a ton of brands.
@buddles.bsky.socialWhy can you parallel park perfectly when alone, but fail with someone watching? It’s not just nerves; it’s a law of social physics. We design campaigns that put this paradox to work for, not against, our clients. #SocialPsychology #MarketingScience