ICYMI: ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds #DigitalOutOfHome #DOOH #MarketingResearch #OfficeScreens #AttentionEconomy
@ppc.land
@ppc.landICYMI: ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds #DigitalOutOfHome #DOOH #MarketingResearch #OfficeScreens #AttentionEconomy
@marketingnews.bsky.socialICYMI: ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds #DigitalOutOfHome #DOOH #MarketingResearch #OfficeScreens #AttentionEconomy
@robertplank.bsky.socialYour AI may be leaving insights untouched. Mark Donnigan says marketers lean on AI to edit, but miss its research power. He turns to Perplexity to explore ideas. If AI polishes your drafts, you could miss key insights. Act! #AIinMarketing #MarketingAI #PerplexityAI #LLM #MarketingResearch
@marketingnews.bsky.socialFYI: Spanish-language TV ads beat English ones by 24% per viewer, EDO finds #SpanishAds #EnglishAds #WorldCup2023 #AdvertisingTrends #MarketingResearch
@ppc.landFYI: Spanish-language TV ads beat English ones by 24% per viewer, EDO finds #SpanishAds #EnglishAds #WorldCup2023 #AdvertisingTrends #MarketingResearch
@remotesparks.comđź“Š A Facebook poll can be more than engagement bait.
Use it to test campaign concepts, message framing, creative directions, or CTA language before opinion hardens into production spend.
www.remotesparks.com/poll-ideas-f...
@marketingnews.bsky.socialFYI: MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds #DigitalMarketing #PaidSearch #ROAS #Ecommerce #MarketingResearch
@ppc.landFYI: MMM overstates paid search ROAS by 2.5 times, Zalando researcher finds #DigitalMarketing #PaidSearch #ROAS #Ecommerce #MarketingResearch