We reduced our MMDB file sizes by 31% across 89 databases, with savings up to 80% for individual files.

Same data. Same lookup results. Smaller memory footprint.

Here's how we did it, and why we open-sourced the tool → https://ipinfo.io/blog/how-made-mmdb-files-smaller

#OpenSource #MMDB #IPData

AdTech is losing signals it once relied on.

The good news: IP data remains present across ad requests. Our new State of AdTech white paper explores what that signal can tell you about the traffic behind them.

Download the report: https://hubs.ly/Q04zN6PZ0

#AdTech #IPData #ProgrammaticAdvertising

Ohio’s most popular venue, according to public WiFi activity, might surprise you. 🎓

Ohio State University leads with 1.7% of place observations, followed by two international airports.

See which venues top the list across the U.S.: https://hubs.ly/Q04w7VLh0

#IPData #AdTech #Geolocation

IP data adds context to fraud, risk, and payment workflows.

From geolocation and network context to privacy and residential proxy signals, see what FinTech teams can put to work at #Money2020.

📍 Booth 16106
Book a working session: https://hubs.ly/Q04xHfn80

#IPData #FraudPrevention #FinTech

South Carolina’s most popular venue, according to public WiFi activity, might not be the one you’d expect.

Myrtle Beach Convention Center takes the top spot at 1.1%, ahead of GSP and CHS Airports.

See what’s most popular in each state: https://hubs.ly/Q04w7VLh0

#IPData #AdTech #Geolocation

New York has no shortage of iconic places. But one pulls way ahead in public WiFi activity. ✈️

According to our Places data, JFK accounts for 5.1% of the state’s place observations, followed by Macy’s at 0.7% and the Empire State Building at 0.6%.

https://hubs.ly/Q04w7VLh0

#IPData #Geolocation

We’re heading to #Money2020!

Find the IPinfo team at Booth 16106 in the Money Hall to talk IP data for fraud, risk, identity, payments, and more.

Book a working session: https://hubs.ly/Q04xHfn80

#FinTech #IPData #FraudPrevention

NumberEight finds IP targeting misreads Fashion Battle audience by 31 points #Marketing #DigitalMarketing #Targeting #IPData #AudienceInsight

NumberEight finds IP targeting misreads Fashion Battle audience by 31 points #Marketing #DigitalMarketing #Targeting #IPData #AudienceInsight

Stop by the IPinfo booth at #DMEXCO for a live demo of Places and see how venue-level IP data can add more context to targeting directly within your AdTech platform.

📍 Hall 6.1, Booth A043

#AdTech #IPData

Geolocation tells you where. IPinfo Places adds the what.

Go beyond city-level context to the place behind an IP.
See what the next level of IP geolocation looks like: https://hubs.ly/Q04w7TH_0

#IPData #Geolocation #AdTech

What if your platform’s users could target the places their audiences actually connect from?

IPinfo Places brings venue-level IP data directly into AdTech platforms, adding real-world context to targeting at scale.

See it at #DMEXCO: https://hubs.ly/Q04vg71_0

#AdTech #IPData

What are the most popular places in America, according to public WiFi activity?

We used IPinfo Places to map the #1 venue in every U.S. state. 👇

Explore each state’s top venues, leading brands, 54 venue categories, and more: https://hubs.ly/Q04w7VLh0

#IPData #AdTech #Geolocation #America

There’s a lot more context behind an IP address than location alone.

Network data, privacy signals, residential proxies, and Places can all help AdTech teams make better decisions about their traffic.

See how at #DMEXCO.

📍 Hall 6.1, Booth A043
🔗 https://hubs.ly/Q04vg71_0

#AdTech #IPData

Kickoff is here. Is your defense ready? 🏈

IP data adds context to the traffic your security team evaluates, helping surface signals around VPNs, proxies, hosting infrastructure, and more.

Keep bad actors out of the end zone: https://hubs.ly/Q04vB8DZ0

#Cybersecurity #IPData #NetworkSecurity #NFL