Your ads channel is rent. It goes up when more stores bid, and a quiet week costs the same.
We built the other kind of door: a free listing, a claim in three ways, every click credited to your own site. It's labeled, and rankings aren't for sale.

Your ads channel is rent. It goes up when more stores bid, and a quiet week costs the same.
We built the other kind of door: a free listing, a claim in three ways, every click credited to your own site. It's labeled, and rankings aren't for sale.
You can't outbid page one. An auction goes to whoever gains most from the spot, and that was never the person who made the thing best. Here's the merchant half of Search Decay, and a search bar that sells no slot.