Boosting is an ad with a simpler setup; Ads Manager gives you more control over goals and testing. Paying to boost inside Facebook or Instagram’s iPhone app can trigger Apple’s 30% service fee, so use a browser to avoid it. More likes don’t necessarily mean more customers.

#HEMDigital

“I don’t need marketing. All my work comes through word of mouth.”

Maggie would like a word. 🐾

A recommendation gets your name passed on. Your website and reviews can help someone decide whether to call.

Look yourself up. Would a new customer have everything they need?

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Not sure what to fix first on your Google Business Profile?

Bring it to a Marketing Power Hour. We’ll review your profile together, identify the gaps and decide which changes are worth prioritising.

Clear, practical advice for your business.

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Someone recommends your business. Their friend looks you up.

Can they quickly confirm what you do, where you work and how to contact you?

Word of mouth has already earned their trust. Your website and Google Business Profile should help them take the next step.

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Before Q4, ask yourself:

1. What should my marketing achieve?
2. What has generated genuine enquiries or sales this year?
3. What can I realistically maintain when business gets busy?

You may not need more marketing. You may need a clearer focus.

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Q4 starts next week. Is your marketing ready?

Decide what you want to promote, check your website and Google Business Profile, and plan your content, emails and ads.

You don’t need everything finished—but you do need a plan.

#HEMDigital #Q4Marketing

A quiet social media page doesn’t mean a quiet business. You may simply be too busy doing the work to post.

But potential customers don’t know that.

You don’t need daily content—just enough recent activity to show you’re open, current and ready to help.

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When I manage your ads, I never forget that it’s your money I’m spending.

As a sole operator, I plan the work, deliver it and check the results. Nothing is passed down the line.

It’s all on me — and I care deeply about getting it right.

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The busiest local business isn’t necessarily the best.

It might simply be the easiest to find.

Potential customers don’t know how experienced you are or how much your customers value you. They only know what they can see online.

People must find you before they can choose you.

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5 posts every local tradesperson could share this week:

1. Before and after
2. Common customer question
3. Recent review
4. Photo of you at work
5. Completed job with its location

You don’t need a photoshoot. Take pictures as you work and explain what you did.

#HEMDigital