@aniseisley.bsky.socialFounders: Don’t make journalists do the work for you.
Lead with:
What happened.
Then explain:
Why it matters.
Back it up with:
Evidence + context + details.
If readers need 5 paragraphs to understand your announcement, it needs a clearer lead.
What would you add?
@aniseisley.bsky.socialA press release is NOT an advertisement.
An ad says: “Buy this.”
A strong press release says: “Here’s what happened, why it matters, and the facts behind it.”
Less hype. More information.
Less selling. More relevance.
@aniseisley.bsky.socialDoes a smaller Web3 project need PR before it has a huge community?
My view: yes—if there’s real news to share.
A launch, funding round, partnership, or major milestone can be worth communicating at any stage.
Agree or disagree?
@aniseisley.bsky.socialYour headline has one job
Make the right person want to read the next sentence.
❌ ABC Protocol Announces Exciting New Partnership
✅ “ABC Protocol Integrates [Technology] to Expand [Specific Use Case]”
Show the news. Skip “exciting,” “revolutionary,” and “game-changing.”
![Your headline has one job:
Make the right person want to read the next sentence.
❌ “ABC Protocol Announces Exciting New Partnership”
✅ “ABC Protocol Integrates [Technology] to Expand [Specific Use Case]”
Show the news. Skip “exciting,” “revolutionary,” and “game-changing.”
#CryptoPR #PressRelease #Web3Marketing](https://cdn.bsky.app/img/feed_fullsize/plain/did:plc:7yvozxipfmwmhdtcxzvvvp4l/bafkreigrjdolvd5xhbzwsz4cjibonwf74vc5lqosvklnpd4zmflk2len4y@jpeg)
@aniseisley.bsky.socialOne Web3 PR mistake I see often:
Writing for the company instead of the reader.
Ask:
→ What's new?
→ Why does it matter?
→ What changes for users?
Lead with relevance, not hype.
@aniseisley.bsky.socialYour Web3 project may not need more marketing. It may need a better story.
Strong PR answers:
• What’s new?
• Why does it matter?
• Who benefits?
• Why now?
Start with the news angle—not the sales pitch.
