I've heard people say, "I'm not creative."
Five minutes later, they ask a question that changes the room.
There is no noncreative work. We've been creating all along ... we just didn't notice.
What did you create today that you didn't count?

I've heard people say, "I'm not creative."
Five minutes later, they ask a question that changes the room.
There is no noncreative work. We've been creating all along ... we just didn't notice.
What did you create today that you didn't count?
Creative Myth 001:
Creativity belongs to the creative department.
It never did. It belongs to you.
It isn’t just what you make. It’s how you bring the full you to it.
I’ve driven trucks. Worked in cafés. Led marketing teams. All creative work.
What’s your creative medium?
The Expert I thought was keeping me safe... was keeping me small.
"Everyone is playing characters. Everyone." From Chapter 6 of The Corporate Artist, free to read:
artist.fyi/excerpt
The corporate lie is that genius happens alone.
Here's the truth: You never create alone.
You're not the genius. You're part of the genius.
Who are your invisible collaborators?
From The Corporate Artist, Chapter 3
#TheCorporateArtist #CreativityAtWork
The practice of The Observer, from Chapter 31 of The Corporate Artist... You watch it, name it, hold a pause, and in that space, everything can shift.
What’s an idea of yours that deserves one more night?