Athens-based Jittery Joe’s Coffee is teaming with rock band Goose on “What A Day To Be Livin’,” a limited-edition Guatemala/Brazil medium roast launching Oct. 15 online and at its Georgia cafés. ☕🎸 #coffee #CPG

Generous Brands has named former Athletic Brewing CMO Andrew Katz as chief marketing officer, tasking him with leading growth across its refrigerated beverage portfolio, including Bolthouse Farms, Health-Ade, Evolution Fresh and SAMBAZON. 🧃 #CPG #Beverage

Gratsi is expanding beyond boxed wine with two 3L bag-in-box Greek extra virgin olive oils, positioning the format as a way to limit light and oxygen exposure and preserve freshness up to 18 months after opening. 🫒📦 #OliveOil #CPG

Elavi is rolling out Chocolate Chip Cookie Dough protein blondies to 140+ Costco clubs across the Southeast, Los Angeles, Orange County and Hawaii. The gluten- and dairy-free bars offer 10g protein and 10g fiber. 🍪 #CPG #Snacking

SPI West Port will showcase new products and packaging for ALO Drink, Woodridge Snacks and Jenji Boba Tea at SIAL Paris, including refreshed ALO bottles, new Woodridge Fruit Wraps flavors and Jenji RTD popping boba teas. 🥤🌱 #CPG #SIALParis

🍪🍫 Ghirardelli is entering the packaged cookie aisle with Crispy Cookies, a new line debuting in Classic Chocolate Chip and Double Chocolate. The 6.3-oz packs are available online now, with Kroger and Walmart rollouts this month and broader retail in Jan. 2027. #CPG #Snacks

FlavorSum’s 2027 forecast highlights four cultural shifts and four flavor experiences expected to shape food and beverage innovation, from clearer value and practical nutrition to more participatory, playful brand experiences. 🔮🍽️ #CPG #FoodBev

Sweet Loren’s and Baked by Melissa launched a limited-edition gluten-free cookie cupcake collection for National Cookie Month, pairing six fall flavors topped with Sweet Loren’s cookie pieces. Available Oct. 1-31 online and in stores. 🍪🧁 #CPG #GlutenFree

Small Town Cultures is swapping jars for 2 oz. single-serve pouches, launching portable fermented veggies in four varieties alongside a 2026 brand refresh, new logo and “feel human again” motto. 🥬👜 #CPG #FermentedFoods

Horizon Family Brands promoted Scott Wallace to chief customer officer, tasking him with leading customer strategy and retail partnerships across Horizon Organic, Maple Hill Creamery and Wallaby Organic. 🥛🌿 #CPG #Organic

🌶️ Caribbean condiment brand WIPS has launched its Scotch bonnet pepper sauces at 48 Raley’s stores in Northern California and Reno through the grocer’s Get Curious program, expanding its push into mainstream grocery. #CPG #FoodNews

Equifruit landed on The Globe and Mail’s Canada’s Top Growing Companies list for a fifth straight year, ranking No. 230 in Consumer with 117% growth as the Fairtrade banana importer expands across North America. 🍌 #CPG #Fairtrade