A study of 167,551 AI citations about 128 brands found 85.7% pointed to sites the brands do not own. Their own sites were only 14.3% of the story. Credit: D. Zatuchin, arXiv:2606.25787 (Jun 2026).

A study of 167,551 AI citations about 128 brands found 85.7% pointed to sites the brands do not own. Their own sites were only 14.3% of the story. Credit: D. Zatuchin, arXiv:2606.25787 (Jun 2026).
44% of US adults now use ChatGPT, up from 34% a year ago. That's a Pew Research Center finding from February. It's no longer a question of if people use AI assistants to find things. The question is whether your business shows up when they do.
SearchScore.AI's index of 2,981 Indian brands found only 19.3% achieved 'High AI Visibility' on its scale. The average AI Visibility Score was 30/100. That leaves the door open for everyone else.
OpenAI says its AI assistant can now help users with tasks behind a login, like booking a room. The customer gives permission and confirms the payment. Is your reservation form clear enough for a machine to fill out on your customer's behalf?
Pew Research Center, June 2026: 57% of US adults under 50 say they use ChatGPT. For those 50 and older, it's 28%. If your next customers are younger people, this is a number to watch.