@ehdecker.bsky.socialLast year, over 1M US small businesses were born. But data on 19M companies shows half die before age 5. We want to believe our brand is special, but gravity still applies. Base rates are real.
Stop fighting the physics and start building on actual brand laws.
@ehdecker.bsky.socialYou would think that premium liquor comes in hefty bottles. But data shows price & weight are barely correlated.
Which is odd, since people use physical heft as a subconscious shortcut for quality.
If you sell a premium product, make sure it feels like one.