Your Amazon listing gets clicks, but someone else gets the sale.
Before increasing PPC, check who owns the Buy Box.
More traffic won't fix an offer that isn't winning.
Stop paying for clicks. Start asking why shoppers aren't buying from you.

Your Amazon listing gets clicks, but someone else gets the sale.
Before increasing PPC, check who owns the Buy Box.
More traffic won't fix an offer that isn't winning.
Stop paying for clicks. Start asking why shoppers aren't buying from you.
Copying Amazon PPC Keywords Can Get Expensive
The keyword worked for your competitor. That still leaves a lot unanswered.
Day 107: why I want to understand the opportunity before copying another brand's Amazon PPC targets.
An Amazon account was losing thousands each week, and the main image was part of the problem.
Day 103 of Project 365: I'm looking at the work that needs to happen before another dollar goes into Amazon PPC.
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