India is the second-biggest user of Claude.ai, per Anthropic's February data. Adjusted per person, it's 101st of 116 countries. A lot of usage in total, but still very early.

India is the second-biggest user of Claude.ai, per Anthropic's February data. Adjusted per person, it's 101st of 116 countries. A lot of usage in total, but still very early.
7.47 crore MSMEs contribute 31.1% of India's GDP, per the 2025-26 Economic Survey. An AI assistant's answer names a handful.
At that scale, being one of the few means being one of the clearest.
The shelf is very short.
One AI assistant saw 56 million downloads in India in seven months, per TechCrunch. That's a new audience for AI answers, created faster than most businesses update their sites. An AI assistant needs simple, machine-readable facts: address, hours, what you sell. Are yours there?
Perplexity's Indian users dropped 37% after its free offer. But that still leaves 14 million people asking it questions every month in India, per TechCrunch. Millions kept using it. A new place for a customer to ask for you. Worth checking what it says about your category in your city.
Google's AI assistant for booking restaurant tables expanded to India and the UK in April, per 9to5Google.
Who in your shop knows what an AI assistant says about you? A June study found 55% of Indian MSMEs are looking at AI, but 26% say they lack internal expertise. It is becoming a normal business question, like having an accountant for GST.
OpenAI will start showing ads on ChatGPT's Free and Go tiers in India, TechCrunch reported on Aug 27. It will start with 50 brands and has partnered with agencies WPP and Omnicom.
NPCI said on 10 Sep it is examining protocols for AI assistants to make small, routine UPI payments. When an AI assistant can pay, will it be able to find your business?
Is this the blueprint for youth employment nationwide? FJCCI is launching high-tech AI and digital marketing training programs, aiming to give young minds a significant boost for the future economy. This initiative could truly …
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